Custom software
Internal systems, platforms and tools designed for your operation, not generic templates that force you to change how you work.
Custom software since 2018 · United States and Colombia
We are not the cheapest.
We are the ones who solve it.
We design and build software tailored to your business. We understand the problem first, then we write code, and we stay with you until it works the way you imagined.
- Understand before buildingWe listen and diagnose before quoting.
- Quality you can seeWe build it right the first time.
- Real supportWe stay: support, improvements and evolution.
- Software that lastsBuilt to grow with your business.
Our approach
The problem first.
The code after.
Most software projects don't fail because of the technology. They fail because nobody took the time to understand what needed solving. That is where we start.
What usually happens
- They quote you without understanding your business.
- They deliver and disappear.
- Cheap ends up expensive: it has to be redone.
- They speak in technical jargon nobody understands.
- The software adapts to the tool, not to you.
What we do differently
- Before quoting, we listen and diagnose.
- We stay: support, improvements and evolution.
- We build it right the first time.
- We speak the language of your business.
- The software adapts to how you work.
What we do
We build what your business needs.
Not what is easiest to sell.
Web and mobile apps
iOS, Android and web apps that your customers and your team enjoy using. Fast, clear and built to last.
Integrations and automation
We connect the systems you already have and eliminate repetitive manual work. Less copy and paste, more time for what matters.
Applied artificial intelligence
Assistants, document reading, analysis and automation with AI. With judgment: we use it where it adds real value, not because it's trendy.
System modernization
We rescue that old system everything depends on and nobody dares to touch. We bring it into the present without stopping your operation.
Ongoing support
Support, maintenance and evolution. Software is a living thing: we look after it so it keeps growing with your business.
Products
Our own products and featured work.
Besides building custom software, we create and run our own products. They are proof that what we do works in the real world.
Own product
MindBuilderSF
An app to prepare for the Saber 11 exam (Colombia's high school exit exam): a diagnostic by subject area, training that explains every answer, and mini-games to learn by playing. For students and schools, on iOS, Android and web.
Learn more
UlOpVerse
An evolving virtual-world game built by its own users. It never resets: the world keeps growing with every player. Coming to iOS, Android and web.
Learn more
Product for third parties
500 Preguntas
A training app for Colombia's DIAN (tax authority) exam with situational judgment questions: mock exams, an explanation for every answer, and your progress with statistics and medals. On iOS, Android and web.
Learn moreHow we work
Four steps. Zero surprises.
A clear process so you always know where your project stands, what it costs and what comes next.
-
1
Listen
We sit down with you and with the people who live the problem every day. We understand the business before the technology.
-
2
Diagnose
We give you a clear proposal: what we will build, why, what it costs and how long it takes. No fine print.
-
3
Build
We move in short deliveries. You see the software working from the first weeks and we adjust it with you.
-
4
Support
We launch, train your team and stay. We measure whether the problem has really gone away.
Our promise
Our work ends when your problem stops existing, not when we hand over the code.
We charge for quality
We don't compete to be the cheapest option. We compete to be the one that works. A fair price for work done well costs less than doing it twice.
Clear pricing from the start
You know how much you will invest before we start. If something changes, we talk about it first. You never find out on the invoice.
A team that responds
You talk to the people who build your software, not to a middleman. When you write, we answer.
Frequently asked questions
What people usually ask us.
Have another question? Write to us, we answer it ourselves.
Why aren't you the cheapest?
Because we spend time understanding your business, we test what we build and we stay after delivery. That has a value. What is truly expensive is a badly done project: lost months, a vendor who no longer answers and having to start over with someone else.
How much does a project cost?
It depends on the problem. That is why we start with a diagnosis: after listening to you we give you a proposal with clear scope, timeline and price. We don't give numbers blindly. And we tell you now: we will probably not be the lowest quote, but we will be the one that solves your problem.
How long does it take?
We work in short deliveries, so you will see results from the first weeks. The total duration depends on the scope we define together in the diagnosis.
What happens after delivery?
We stay with you. We support the launch, train your team and stay close. Small adjustments are on us. If what you need is a major evolution, count on us: we will give you a competitive price so the software keeps growing with your business.
Do you work with companies in other countries?
Yes. We have a presence in the United States and Colombia, and we work remotely with clients anywhere, in Spanish or English.
Let's talk
What software project keeps you up at night?
You don't need to know which technology to use or have a perfect document. Just tell us your idea. We ask the right questions.
- Emailinfo@insotools.co
- WhereUnited States · Colombia